I.
The room sells itself.
Every attendee paid to be in the room — your activation lands in front of someone who came for it, not past it.
Detroit · Pontiac · 2026 Season
The room everyMichigan cannabis brandwants to be in.
Three flagship 2026 events. Capped activation inventory. Most title and headline tiers locked by Q1.
Attendees across the calendar
Flagship 2026 events
Partner brands
Trusted by the brands shaping Michigan cannabis.
Title, headline, and activation partners — 2023, 2024, 2025.
“We sold out our entire activation inventory before doors closed on the first night.”— Cultivar Brand · 2025 Title Sponsor
“Three of our top six dispensary accounts in 2025 came out of one Growers Gala.”— Vendor · Edibles category
“I've sponsored ten cannabis events in the Midwest. This is the only one I'm renewing.”— Hardware Brand · Featured
“The room curates itself. Everyone there bought a ticket because they wanted to be there.”— Attendee · Returning
“Easiest sponsorship pitch I've ever taken to a board.”— VP Marketing · National brand
“It's the only night of the year we're in the same room as every active license-holder we'd ever want to talk to.”— Distributor · Headline tier
“Coverage out of Blaze 'N BBQ '25 was a four-week tail.”— Cannabis trade press
“Our booth manager described it as 'a fishing tournament where the fish came to us.'”— Cultivation Equipment · Tier II
“We sold out our entire activation inventory before doors closed on the first night.”— Cultivar Brand · 2025 Title Sponsor
“Three of our top six dispensary accounts in 2025 came out of one Growers Gala.”— Vendor · Edibles category
“I've sponsored ten cannabis events in the Midwest. This is the only one I'm renewing.”— Hardware Brand · Featured
“The room curates itself. Everyone there bought a ticket because they wanted to be there.”— Attendee · Returning
“Easiest sponsorship pitch I've ever taken to a board.”— VP Marketing · National brand
“It's the only night of the year we're in the same room as every active license-holder we'd ever want to talk to.”— Distributor · Headline tier
“Coverage out of Blaze 'N BBQ '25 was a four-week tail.”— Cannabis trade press
“Our booth manager described it as 'a fishing tournament where the fish came to us.'”— Cultivation Equipment · Tier II
§ 01 — Why sponsor
A small calendar, taken seriously.
Most cannabis events sell sponsor inventory the way a magazine sells ad pages. We don't. Four working principles shape the partnerships we take — and the ones we turn down.
II.
Cannabis culture, not cannabis commerce.
B2B trade shows sell to dispensary buyers; we sell to consumers, growers, and the tastemakers who shape what those dispensaries stock six months out.
III.
Curated, not packed.
We cap attendance and turn sponsors away — your activation isn't fighting twenty others in the same category for the same eyes.
IV.
Built in Michigan, on purpose.
Michigan runs the country's most competitive recreational market — a brand that wins this room wins anywhere.
§ 02 — 2026 Events
Four nights the industry plans the year around.
Each event is a different room with a different kind of guest. Pick the one your brand fits — most title and headline tiers are locked by end of Q1.
Season openerJan 30Season 01
Frost & Fire
The Crofoot · Pontiac, MI
Late-winter showcase · indoor activation · 1,200 capacity · sit-down dinner format
1,200 cap · sold out 3 of 3 years
Industry headlinerMay 02Headliner
Growers Gala
The Crofoot · Pontiac, MI
Black-tie · 1,800 capacity · cultivar awards · live music · craft + MSO together
1,800 cap · title tier: 1 left
Summer flagshipJul 24Festival
Blaze 'N BBQ '26
Outdoor venue · Detroit metro
Outdoor festival · 3,000+ capacity · presented by Advanced Nutrients · live music · 20+ vendor booths
3,000+ cap · presented by Advanced Nutrients
Cultivar revealOct 17Fall Reveal
Metric Mash
Eastern Market · Detroit, MI
Fall cultivar reveal · 900 capacity · invite-led tasting · terpene + potency data presented · craft growers + lab partners
900 cap · invite + sponsor allocation
§ 03 — The room itself
The room speaks for itself.
Frost & Fire 2025 · The Crofoot, Pontiac · sold out. The same photo set we send to brands evaluating their first activation — the lighting, the crowd density, the sponsor moments. Click any frame to expand.
§ 04 — Sponsorship tiers
Four ways to show up.
Tiers are scoped, fixed-fee, and capped per event. Discovery call within five business days — earlier inquiries get the better activation slots.
Tier 01
Title Partner
Investment
From $40,000
Inventory1 per event · Limited
Naming-rights partnership for a single flagship event. The brand on the poster, the brand on the press release, the brand on the step-and-repeat. One per event, capped.
- Event named in partnership: "Brand Name presents…"
- Premier on-site activation footprint (40×40 minimum)
- Top placement in all paid + earned media
- Custom programming slot — panel, awards, or live drop
- Pre-event content package, post-event recap deck
- Right of first refusal on the same event in 2027
Term · Per event
Tier 02
Headline Partner
Investment
From $18,000
Inventory3 per event
Featured placement for brands that want the room's attention without the title-tier commitment. Premium activation, prominent signage, and meaningful programming inclusion.
- Premium activation footprint (20×20 standard)
- Featured placement across event signage
- Branded inclusion in attendee gift drop
- On-stage mention + program inclusion
- Pre + post-event social co-marketing
Term · Per event
Tier 03
Featured Partner
Investment
From $7,500
Inventory8 per event
The working sponsor tier — proven activation slots for brands building Michigan presence. Best ROI on the slate for a first-time partner.
- Standard activation footprint (10×10)
- Listing on event site + program
- Inclusion in pre-event email to ticket-holders
- Vendor-floor placement near main stage
Term · Per event
Tier 04
Community Partner
Investment
From $2,500
Inventory20 per event
+ 8 more
Entry tier for emerging brands and local operators. The room you wanted to get into, at the price point that makes the math work the first year.
- Standing activation slot (8×8)
- Vendor-floor placement
- Ticket allocation for staff
- Listed on event program
Term · Per event
§ 05 — Questions
Common sponsor questions.
Naming-rights co-branding ("[Brand] presents [Event Name]"), top placement on all signage, paid media, and earned media, a 40×40 activation footprint, custom programming inclusion (panel slot, awards co-branding, or product drop), full pre + post content package, and right of first refusal on the same event the following year. Capped at one Title partner per event.
§ 06 — Become a sponsor
fig. 06 · sponsor inquiry
Tell us about your brand.
Three short steps. Read by a human within one business day. We’ll respond with current tier inventory, the right event recommendation, and a calendar link — or refer you to a partner event if we’re not the fit.
- 01The fit
- 02The brand
- 03The hand-off