I.
The room sells itself.
Every attendee paid to be in the room — your activation lands in front of someone who came for it, not past it.
Detroit · Pontiac · 2026 Season
The room everyMichigan cannabis brandwants to be in.
No Meta ads. No Google. No billboard that converts. Cannabis can’t buy attention the way every other industry does — the room is the channel. Two rooms left on the 2026 calendar: Blaze 'N BBQ '26 and Metric Mash.
Attendees across the calendar
Events produced since 2023
Partner brands
Trusted by the brands shaping Michigan cannabis.
Title, headline, and activation partners — 2023, 2024, 2025.
“We sold out our entire activation inventory before doors closed on the first night.”— Cultivar Brand · 2025 Presenting Sponsor
“Three of our top six dispensary accounts in 2025 came out of one Growers Gala.”— Vendor · Edibles category
“I've sponsored ten cannabis events in the Midwest. This is the only one I'm renewing.”— Hardware Brand · Supporting tier
“The room curates itself. Everyone there bought a ticket because they wanted to be there.”— Attendee · Returning
“Easiest sponsorship pitch I've ever taken to a board.”— VP Marketing · National brand
“It's the only night of the year we're in the same room as every active license-holder we'd ever want to talk to.”— Distributor · Premier tier
“Coverage out of Blaze 'N BBQ '25 was a four-week tail.”— Cannabis trade press
“Our booth manager described it as 'a fishing tournament where the fish came to us.'”— Cultivation Equipment · Tier II
“We sold out our entire activation inventory before doors closed on the first night.”— Cultivar Brand · 2025 Presenting Sponsor
“Three of our top six dispensary accounts in 2025 came out of one Growers Gala.”— Vendor · Edibles category
“I've sponsored ten cannabis events in the Midwest. This is the only one I'm renewing.”— Hardware Brand · Supporting tier
“The room curates itself. Everyone there bought a ticket because they wanted to be there.”— Attendee · Returning
“Easiest sponsorship pitch I've ever taken to a board.”— VP Marketing · National brand
“It's the only night of the year we're in the same room as every active license-holder we'd ever want to talk to.”— Distributor · Premier tier
“Coverage out of Blaze 'N BBQ '25 was a four-week tail.”— Cannabis trade press
“Our booth manager described it as 'a fishing tournament where the fish came to us.'”— Cultivation Equipment · Tier II
§ 01 — Why sponsor
A small calendar, taken seriously.
Most cannabis events sell sponsor inventory the way a magazine sells ad pages. We don't. Four working principles shape the partnerships we take — and the ones we turn down.
II.
Cannabis culture, not cannabis commerce.
B2B trade shows sell to dispensary buyers; we sell to consumers, growers, and the tastemakers who shape what those dispensaries stock six months out.
III.
Curated, not packed.
We cap attendance and turn sponsors away — your activation isn't fighting twenty others in the same category for the same eyes.
IV.
Built in Michigan, on purpose.
Michigan runs the country's most competitive recreational market — a brand that wins this room wins anywhere.
§ 02 — Who the room pays
One room. It pays three different ways.
Margins are compressing for everyone in Michigan cannabis. Relevance is the survival move — and what this room is worth depends on who you are when you walk in.
01
The dispensary owner
“Every menu in the state is selling the same shelf at a thinner margin.”
First look at the cultivars that win Best-in-State — and a handshake with the growers behind them, before the chain buyers get the meeting.
Walks out with · next year's top shelf
02
The grower
“Your flower can't speak for itself from a folding table at a trade show.”
Your name on the card next to 710 Labs and Seed Junky. This room decides who counts as top-shelf in Michigan — be in it when it decides.
Walks out with · a seat at the top table
03
The brand from outside
“You want people who actually smoke. Every ad channel that reaches them is closed to you.”
Thousands of paying enthusiasts in one night — sampling in hand, impressions on camera, and a recap deck your board can audit.
Walks out with · reach you can't buy elsewhere
§ 03 — 2026 Events
Four nights the industry plans the year around.
Each event is a different room with a different kind of guest. Two of this year’s four have already sold out — two rooms are still open, and they won’t wait for Q4.
Summer flagshipJul 24Festival
Blaze 'N BBQ '26
Outdoor venue · Detroit metro
Outdoor festival · 3,000+ capacity · presented by Advanced Nutrients · live music · 20+ vendor booths
3,000+ cap · presented by Advanced Nutrients
Check open inventory Cultivar revealOct 17Fall Reveal
Metric Mash
Eastern Market · Detroit, MI
Fall cultivar reveal · 900 capacity · invite-led tasting · terpene + potency data presented · craft growers + lab partners
900 cap · invite + sponsor allocation
Check open inventory Season openerJan 30Wrapped · Sold outAs it happened
Frost & Fire
The Crofoot · Pontiac, MI
Opened the 2026 season at capacity — the fourth consecutive Frost & Fire sellout. The year's first deals got cut in this room. Presenting inventory for '27 is offered to this year's partners first.
Sold out · Jan 30 · recap on request
Industry headlinerMay 02Wrapped · Sold outAs it happened
Growers Gala
The Crofoot · Pontiac, MI
Sold out at 1,800, black-tie. The Best-in-State cultivar awards went out and the season's shelf deals got made on the floor. Presenting for '27 goes to this year's partners first — then the waitlist.
Sold out · May 02 · recap on request
§ 04 — The room itself
The room speaks for itself.
Frost & Fire 2025 · The Crofoot, Pontiac · sold out. The same photo set we send to brands evaluating their first activation — the lighting, the crowd density, the sponsor moments. Click any frame to expand.
§ 05 — Sponsorship tiers
Four ways to show up.
Tiers are scoped, fixed-fee, and capped per event. Discovery call within five business days — earlier inquiries get the better activation slots.
Exclusive · 1 only
Presenting Sponsor
Investment
$15,000
TicketsAs needed
The exclusive presenting partnership — one brand only. Your name on every promotion, the prime booth on the floor, a custom brand reel, and a full promotional page each time the event goes out.
- Exclusive branding rights on all promotional material
- Logo on every social post as presenting sponsor
- Logo on all banners, event promotions, and giveaways
- Prime booth location for exposure and activation
- 30-second brand-specific reel
- Full promotional page on every event promotion
- Tickets as needed
Term · Per event
Tier 02
Premier Sponsor
Investment
$7,500
TicketsUp to 15
+ 3 more
A premium activation on the main floor — a prominent 10×10 booth, a brand-specific reel, social shoutouts, and enough tickets to bring the whole team.
- Prominent 10×10 booth on the main floor
- Logo on banners and promotional materials
- 10–15 second brand-specific reel
- Social media shoutouts
- Up to 15 tickets (additional at $25)
- Special vendor entry
Term · Per event
Tier 03
Supporting Sponsor
Investment
$2,500+
Main floor $3,500 · Upstairs $2,500
TicketsHard limit · 6
Table space on the floor with banner placement and social shoutouts — choose the main floor or upstairs, priced to match the room.
- 6' table space
- Logo added to banners
- Social media shoutouts
- Hard limit of 6 tickets (additional at $25)
- Early access through the vendor entrance
Term · Per event
Tier 04
Affiliate Sponsor
Investment
$1,250
TicketsHard limit · 4
Entry-level presence — banners, social shoutouts, and four tickets to put your brand in the room.
- Logo added to banners
- Social media shoutouts
- Hard limit of 4 tickets (additional at $25)
- Early access through the vendor entrance
Term · Per event
§ 06 — Questions
Common sponsor questions.
Exclusive presenting rights — one brand per event. Your logo rides every social post, banner, event promotion, and giveaway; you get the prime booth location on the floor, a 30-second brand-specific reel, a full promotional page on every event promotion, and tickets as needed for your team. $15,000 per event, capped at one Presenting partner.
§ 07 — Become a sponsor
fig. 07 · sponsor inquiry
Tell us about your brand.
Three short steps. Read by a human within one business day. We’ll respond with current tier inventory, the right event recommendation, and a calendar link — or refer you to a partner event if we’re not the fit.
- 01The fit
- 02The brand
- 03The hand-off